Jullien Gordon on Lessons Learned Building a Personal Brand

In Chapter 10 of 19 in his 2014 Capture Your Flag interview, business coach and public speaker Jullien Gordon answers "How Has Building Your Personal Brand Opened New Opportunities in Your Career?" Gordon shares why building a brand is fundamentally based on sharing who you are and being authentic about it. It's not about putting on a show, it's about being yourself. From there, it comes down to work - from writing a blog to self-publishing a book to even a Capture Your Flag video. Each way, on its own, connects with people to build brand awareness and, collectively, tells the personal brand story. 

Jullien Gordon is a business coach and consultant to organizations, individuals and teams who want to increase performance, motivation, engagement and retention. Gordon is also a public speaker on career planning for colleges, conferences, and corporations. He earned a BA from UCLA and MBA and M. Ed degrees from Stanford University.