Hattie Elliot on Staying True to Your Customers as You Grow a Business

In Chapter 11 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What New Challenges Are You Facing as You Grow Your Business?" As Elliot expands her business by taking on investment and expanding into new events and trips, she learns the importance of staying true to her clientele. To do this it is about maintaining a level of quality service in her offerings while also being considerate of evolving tastes that come with getting older.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.