Over the past two years, I've had the great pleasure of meeting Dave and Michael Radparvar as well as Capture Your Flag interviewee and Sandbox Network co-founder Fabian Pfortmüller. The inspiring threesome co-founded Holstee to create lifestyle goods that are designed with a conscience. It's been a joy to watch the Holstee story unfold as the company has combined messaging around living life passionately and purposefully with its own design and manufacturing efforts.
Today Holstee released their #LifeCycle film to bring the Holstee Manifesto - a call to action to live a life full of intention, creativity, passion, and community - to life via a biking passion narrative in an online video medium.
After you watch the embedded #LifecycleFilm, I invite you to watch Fabian Pfortmüller answer "What Does It Mean to Be Green?" as it relates to Holstee in his 2011 Capture Your Flag interview.
UPDATE 11/18/11: Wonderful Washington Post piece on "How the Holstee Manifesto Became the New 'Just Do It'."
Fabian is scheduled to come in for his Year 2 Capture Your Flag interview in early 2012 so stay tuned!
Be well. Capture Your Flag.